Tuesday, 3 July 2012

London 2012 Logo Finally Deciphered

Local mini cab driver Abdul Shabesh will go down in history today as being the first man to decipher the London 2012 Olympic Logo.  When an unmarked envelope arrived at Wolff Olins brand consultancy in May 2007 the enclosed illustration was seen as a solution to deadline problems and creative blockage and has since caused global speculation as to its true origin.

While catching up on some 'me' time it seems Mr. Shabesh accidentally stumbled upon the answer to the enigma that has had the entire globe confused and angry.  "I was sat in the taxi rank outside Paddington waiting for the Saturday night dregs to puke themselves onto the street when I looked down at the sports section and saw it staring back at me," he claimed at a press conference earlier this afternoon, "Once I'd seen it the pieces clicked together to read '2012'.  I was shocked but if you look really really really really hard you'll just about be able to see it."

"Someone cracked."

Shabesh's discovery has instantly sent ripples through the academic world landing many intuitions in hot water, notably Keble College's Dr. Anthony Plank who has come under strong criticism after his fifty million pound study into the logo was made instantly redundant by Shabesh and his broken mini cab tail light.  "He got lucky," blagged Plank, "The foundations were well in place and it was only a matter of time before someone cracked the Olympic Code."

Conspiracy Theorists were unhappy.  John Crunge of information network S.P.O.C.K (Silent Persons Of Credible ilK) was quick to denounce Shabesh and his findings, "This is clearly a cover up by the IOC.  Are we seriously to believe that a West London mini cab driver is cleverer than the boffins at every university on the planet?  This whole 2012 excuse is flawed at best.  The logo resembles something far more abstract and confusing than a few numbers, and once the truth is revealed the world will quake beneath its own feet."

Shabesh's epiphany stop.
Shabesh's discovery hit the world in more ways than one when a public information leaflet explaining his discovery quickly became the nations best seller and histories most sort after pamphlet.  The literary world was also eager to tap Shabesh's celebrity status as Dan Brown emerged with a statement claiming that Shabesh will be helping him co-write the next Robert Langdon outing entitled 'Oi Limp 'Ere'.  "The book will be set in the historical East End of London," claimed Brown, "The plot will follow Langdon as he navigates the shallow depths of the Docklands Light Railway in search of a mystical cult called the Olympian's after one of its members kills a good friend of his only minutes before he is due to give a seminar in nearby King's College.  It's gonna be lucrative."

"Filthy image."

Despite wide spread shock and adulation there has been much discontent levelled at Shabesh and his logo.  "I've had to see this filthy image everyday for years and it's still a pile of shite," cited commoner Joe Bloggs, "Now that the truth is out I'm even angrier.  This Shabesh chappy should have kept his mouth shut.  We're already running 100% over budget at $28billion so I didn't really need to know that this £400,000 logo wasn't a secret code to hidden treasure gifted to us by aliens but a snatch and grab by a greasy consultancy firm.  At least you could ignore the magic, but this is hideous."

Whatever the response, ticket sales and anticipation for this months games are as misguided as ever with extended gasps of excitement being heard throughout the city in the run up to the opening ceremony on 27th July.

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